2024年电商必知的4大建议，助你少走弯路
In this video, the up主 七里香 shares his key insights from over a decade of experience in e-commerce entrepreneurship, offering practical advice for newcomers in 2024. He emphasizes several core principles that can help people avoid common mistakes and optimize their chances of success:
Set a Tolerable Risk Threshold:The up主 stresses that whether you're a manufacturer or a beginner, the first thing to consider isn't promotion or traffic but how much risk you can afford. For instance, his personal threshold is a budget of 100,000 yuan when launching a new product or store. This amount is what he's willing to risk, knowing that if it doesn’t succeed, he won’t invest more. It’s important to define a clear limit for trial and error so that potential losses won’t affect your quality of life or cause unnecessary stress.
Avoid Large Inventory Commitments:Newcomers are advised not to rush into buying large quantities of inventory, as many beginners often do. A better approach is drop-shipping or no-inventory models, which reduce upfront costs and allow for quicker experimentation. The up主 highlights that starting small minimizes the risk of getting stuck with unsellable stock and the pressure that comes with it.
Quick Execution and Testing:Fast execution is critical. Once you identify a product to test, the up主 recommends optimizing every step, from product appeal to decision points influencing buyer actions. After setting up the basics, use paid advertising to test traffic. If the data looks promising, you can scale up; if not, stop the losses early and switch to a different product. He emphasizes avoiding long delays caused by hiring external help for tasks you could learn quickly, such as basic image editing for product listings.
Learn from Experience:The up主 shares that his own experience involved self-teaching, starting with no knowledge of design or traffic generation. With enough commitment, he believes even beginners can learn basic skills like using Photoshop within a week. His message is that the best way to grow is through hands-on experience rather than waiting until you know everything.
Focus on Conversion, Not Just Traffic:A key insight he learned after many years is that traffic is secondary to conversion. Successful stores have strong “internal foundations,” meaning the factors that influence buyer decisions—product visuals, reviews, pricing, and branding—must be optimized. Without this, traffic won’t convert into sales. This realization can also increase confidence in scaling paid promotion because you know the traffic is more likely to result in purchases.
Execution Over Theory:Up主 wraps up by warning against letting knowledge outpace action. He advises that execution should always come first, with learning and insights emerging from the process. This approach helps reduce anxiety, as overthinking without acting leads to frustration. He concludes with his motto: always strive for self-improvement and take practical steps to move forward.
In summary, the video encourages new e-commerce entrepreneurs to take a methodical yet practical approach, focusing on manageable risk, continuous learning, and testing products with minimal investment before scaling up.
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